The biggest digital transformation challenges

I was surfing the Internet the other day when I came across a blog post that talked about challenges on digital transformation. I think it is was very interesting so I would like to reflect on it.
I would like to start with a concise summary of the main points presented on the blog post. In the article, 5 challenges are identified:

Challenge #1: The Changing Customer Experience.
It presents how customers experiences should we built from the bottom up, by the use of customer journeys. It should be iterate on a daily basis and optimise. All to generate more retention.

Challenge #2: Employee Pushback
How digital transformation can affect the culture and structure of a business, and how this will affect the workforce.

Challenge #3: Omni channel Adaptation
How all available channels, like traditional sales people and more modern websites and social media platforms, should be used for capturing more clients.

Challenge #4: Failing or Poor Analytics
One of the more important steps on digital transformation is the ability to capture and analyse as many important data as possible, with the goal of giving better inside to business decisions. In the blog post it is stated that more than 53% of companies are not happy with their data analytics.

Challenge #5: Lagging, Legacy Business Models
An important aspect is not to fear change and to implement new business models and ideas instead of keeping the old ones for more time that needed. The example of Kodak is presented, as they invented the digital camera but didn't bring it to market as they feared the death of film photography.
After reading this post, I have to say that I agree with most of it. Digital transformation is impacting a lot of traditional industries. I found interesting that the aspect of employee pushback is presented as one of the most important points in the digital transformation.

For me, points 4 and 5 are two sides of the same coin. On one hand, analytics can give new insides on how a business is performing and which aspects need improvement. On the other, if a company doesn't want to change the way they are conducting their business model, then the only analytics they want to see it how good their current approach is.

Or putting it in other words, only 47% companies are happy with their analytics because they are open for a change in their business model and take risks.

I hope you like my reflection, and I would like to hear your opinions.